Advice for Leaders Who've Discovered Their Vulnerable Side: Explain Your New Approach

摘要

[Editor's Note: As part of our interview series, we spoke with Miri Rodriguez, the award-winning storyteller. Known for her work with a software giant and as an advisor to Adobe and Walmart, among others, we asked about brand storytelling during the pandemic] PRNEWS: What are you counselling brands about selling and pitching durng the pandemic? Miri Rodriguez: Indeed, brands are scrambling to find the right tone, angle, space and moment to show up-and to do so authentically and not tone-deaf during a time where everything is rapidly changing, including customer emotions, commerce evolution and financial woes.