An Empirical Study of Tourist Hotels: Difference Analysis between International Tourist Hotel and Standard Tourist Hotel in Taiwan

摘要

Based on the data from the Tourism Bureau of Taiwan (2017), this study investigated Taiwan's tourist hotels for the research period from 2014 to 2017. The differences between international tourist hotel and standard tourist hotel in the number of rooms, number of rooms occupied, occupancy rate, revenue, and number of employees are compared, and these items' impacts on hotel revenue are explored. This study expects to provide the hotel industry and the relevant government entities through the research results with the specific reference for their operation.