A study on the relationship among internal marketing, work attitude and ethical behavior — The case of international tourist hotels in Taiwan

摘要

Based on the design of quantitative research, this study conducted questionnaire survey on the employees of international tourist hotels. A total of 227 effective questionnaires were collected between March 1, 2008 and May 31, 2008, and the data were analyzed by regression analysis to find out relationships among internal marketing, work attitude and organizational commitment in organizations. The results showed that internal marketing has a significant and positive correlation with job satisfaction and organizational commitment; job satisfaction and organizational commitment have significant and positive correlations with ethical behavior; there is a indirect relationship between internal marketing and ethical behavior. Based on the above, this study suggests that the organizations can actively enhance employees' organizational commitment and job satisfaction by promoting internal marketing to result in employees' ethical behavior.