You might not expect Gong Jianchen to be much of a brand aficionado. The 45-year-old father of two drives a truck, delivering pots, pans, and appliances from his hometown of Qiaoliufan, a sleepy little village in northern China where farmers ride their bikes in from the surrounding wheat fields to do their daily shopping. But just ask Gong about his favorite toothpaste or shampoo, and he turns rhapsodic. "Our family buys both Head & Shoulders and Rejoice, and Crest is good for brushing teeth," he says, reaching for the products as he shops. "Quality, at a reasonable price, is most important."
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机译：您可能不会想到龚建臣会成为许多品牌迷。这位45岁的父亲是两个孩子的父亲，从他的家乡乔柳番市开了一辆卡车，运送锅碗瓢盆和电器。这是中国北方一个昏昏欲睡的小村庄，农民从周围的麦田里骑自行车来进行日常购物。但是，只要向龚先生询问他最喜欢的牙膏或洗发水，他就会变得狂躁。他说：“我们一家人同时购买了Head＆Shoulders and Rejoice，Crest非常适合刷牙。” “以合理的价格提供质量是最重要的。”
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