Mountain Dew Wants Some Street Cred

摘要

Urban cool and Mountain Dew are two phrases that don't usually go together. PepsiCo is trying to change that. The snack and beverage giant built the country's best-selling non-cola soft drink thanks to its popularity with primarily white consumers in the Plains states and the Southeast. Now it's working to broaden the sugary, caffeine-laced drink's appeal with young blacks and Latinos.