In the Game

摘要

When the National Football League locked out its players in March, it put a damper on its own NFL Network's ability to sell advertising for live regular-season games if they are played this fall. While CBS, Fox, NBC and ESPN, with higher ratings through broader reach, all take in significantly more ad dollars for their NFL live-game commercial time, NFL Network is not only coming off a solid 2010 season in which it drew re- cord audiences, but its recent four-day coverage of the NFL Scouting Combines (Feb. 26-March 1), before the lockout, also drew strong viewership.