Nick Matesi: A Disaster Helps Define a Station's Digital Value

摘要

Nick Matesi was headed to Home Depot in Monument, Colo., on Saturday, June 23, when he saw a plume of smoke rising from the nearby mountains. As vice president and general manager of a local television station in Colorado Springs, Gray's KTTV, smoke meant something different to Matesi than it did to most people. He turned his car around and headed in to work. Once he arrived, Matesi and his entire staff all but remained in the newsroom for the next week as the Waldo Canyon fire began a burn that would eventually destroy more than 18,000 acres and 346 homes.'