Putting theatre into the showroom

摘要

The lights dim, the speakers boom and you're transported to another world. There's a sense of occasion associated with the cinema that has kept theatres in business. Even with the advent of home cinemas, surround sound and 4K televisions, it's still special to actually go to an Imax. As customers spend more and more time away from the showroom during the car-buying process, it means dealers need to impress those that do decide to visit with a sense of occasion. The latest dealership designs are using technology to engage digitally literate consumers and help to make sense of the physical showroom experience. Technology and touchscreens are ubiquitous. Over half of the UK's population own a tablet and over half of UK smartphone users use their devices to check prices in store.