Putting a showroom on wheels

摘要

When Sean Benetin of Millwvork & More LLC in Bernardsville, N.J, started looking into the costs of building and maintaining an effective showroom for his business, he was floored. A good traffic retail location he looked at would have cost $40,000 a year for the overhead without even considering the cost of displays and staff. Benetin's solution was to put his showroom on wheels. He outfitted a box van with a sophisticated system of displays inside and colorful graphics on the outside. Now, instead of customers having to find him, he can take his showroom to them.