How putting motor finance data to work is becoming more important for dealers

摘要

Using data drawn from motor finance activity is becoming more important for dealers during the current crisis and into the post-lockdown world, believes near-prime specialist Startline Motor Finance. Producing a new range of online tools to answer this need was one of the company’s major projects for 2020 and the coronavirus situation has only made the project more relevant, says its CEO Paul Burgess. He explained: “We’ve been working hard for some time on the issue of how to build genuinely closer and more productive relationships with dealers and other introducers. Our aim has been to identify ways in which we can add new value to our partnerships.