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Do Alcohol Advertisements for Brands Popular among Underage Drinkers Have Greater Appeal among Youth and Young Adults?

机译：在未成年人饮酒者中流行的品牌的酒精广告是否在年轻人和年轻人中具有更大的吸引力？

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摘要

BackgroundNo previous study has determined whether there are differences in the youth appeal of alcohol advertisements for popular versus unpopular brands among underage drinkers. This paper provides a systematic investigation of the differential appeal of brand-level alcohol advertisements among underage youth and young adults in the U.S.

机译：背景技术以前没有研究确定未成年人饮酒者在流行和不受欢迎品牌的酒精饮料广告中的年轻人吸引力是否存在差异。本文对美国未成年人和年轻人中品牌级酒精广告的不同吸引力提供了系统的调查。

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期刊名称 other
作者
Michael Siegel; William DeJong; Daryl Cioffi; Lucero Leon-Chi; Timothy S. Naimi; Alisa A. Padon; David H. Jernigan; Ziming Xuan;
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作者单位

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年(卷),期 -1(37),1
年度 -1
页码 222–229
总页数 18
原文格式 PDF
正文语种
中图分类
关键词
Alcohol advertising brand marketing youth;

机译：酒精;广告;品牌;营销;青年;

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外文文献
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1. Do alcohol advertisements for brands popular among underage drinkers have greater appeal among youth and young adults? [J] . Siegel Michael, DeJong William, Cioffi Daryl, Substance abuse: official publication of the Association for Medical Education and Research in Substance Abuse . 2016,第1期

机译：在未成年人饮酒者中流行的品牌的酒精广告是否在年轻人和年轻人中更具吸引力？
2. The relationship between alcohol price and brand choice among underage drinkers: are the most popular alcoholic brands consumed by youth the cheapest? [J] . Alison B Albers, William DeJong, Timothy S Naimi, Substance use & misuse . 2014,第13期

机译：未成年人饮酒者的酒精价格和品牌选择之间的关系：青少年消费的最受欢迎的酒精品牌最便宜吗？
3. Portrayal of Alcohol Brands Popular Among Underage Youth on YouTube: A Content Analysis [J] . BRIAN A. PRIMACK, JASON B. COLDITZ, EVA B. ROSEN, Journal of studies on alcohol and drugs. . 2017,第5期

机译：在YouTube上的未成年人中流行的酒精品牌的描绘：内容分析
4. Research on the Emotional Appeal of Advertisement Design About Youth Consumer Groups [C] . Cun Shang, Kyung Ho Lim International Conference on Art Studies: Science, Experience, Education . 2019

机译：青年消费群体广告设计情感吸引力研究
5. The Effect of Negative Affect, Negative Urgency, and Working Memory Capacity on Alcohol Consumption among Young Adult Problematic Drinkers [D] . Falco, Caitlin A. 2021

机译：阴性影响，负面紧迫和工作记忆能力对年轻成人有问题的饮酒者饮酒的影响
6. The relationship between alcohol price and brand choice among underage drinkers: Are the most popular alcoholic brands consumed by youth the cheapest? [O] . Alison Burke Albers, William DeJong, Tim Naimi, -1

机译：未成年人饮酒者的酒精价格和品牌选择之间的关系：青少年消费的最受欢迎的酒精品牌是否最便宜？
7. Do alcohol advertisements for brands popular among underage drinkers have greater appeal among youth and young adults? [O] . Michael Siegel, William DeJong, Daryl Cioffi, 2015

机译：在未成年式饮酒者中流行的品牌做酒作广告在青年和年轻人之间有更大的上诉吗？

Do Alcohol Advertisements for Brands Popular among Underage Drinkers Have Greater Appeal among Youth and Young Adults?

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