USER INPUT IN IMPROVING THE NURSING HOME COMPARE WEBSITE: USABILITY TESTING OF WEBSITE ENHANCEMENTS

摘要

Consumer usability testing was conducted on the Nursing Home Compare (NHC) website to assess ease of use and clarity of information. Across four different tests, average user score for ease of use was 4.3 on a 5-point scale with a value of 5 considered ‘very easy’ and 0 considered ‘very difficult.’ Google Analytic data supported user testing findings, showing a significant decrease in the number of pages per visit from 7 to 3, an indicator of a reduction in steps necessary to find target content. Average score for clarity of the information was 4.2, where a value of 5 represents ‘very clear. NHC website usability testing provides key lessons on how to disseminate information in ways that help improve healthcare decision-making for the target audience. Strategic analysis and planning for the website builds on the usability testing to further enhance the website and the consumer experience on the site.