关于替择营销理论的思考

摘要

ABSTRACT:This paper introduces the definition and general procedures of the substitute choice marketing, expounds the basic theories of the substitute choice marketing, analyzes the advantages of the substitute choice marketing, and probes into some problems needing attention in the use of the substitute choice marketing.%介绍了替择营销的定义及一般程序，阐述了替择营销所依靠的基础理论，分析了使用替择营销的优点，探讨了使用替择营销时需注意的问题。