面向新婚群体的邮轮旅游市场开发研究--以青岛市为例

摘要

文章采用发放问卷调查的实证研究，围绕着新婚群体蜜月旅游的各种特殊性，深入研究青岛市新婚群体的邮轮旅游市场特性，提出新婚群体邮轮旅游市场的开发策略。%This paper focuses on the feature of honeymoon trips for newly-weds,and,employing the empirical method of questionnaires ,analyzes the cruise market for the newly-wedded population in Qingdao and suggests strategies for developing the market .