供应中断下具有随机需求的闭环供应链最优差别定价模型∗

摘要

研究了在供应中断下具有随机需求的闭环供应链系统的最优差别定价模型。基于博弈论的理论和方法分别在集中式和分散式决策情形下，确定了最优批发价、最优销售价、最优订购量及系统利润。最后通过数值例子对最优差别定价模型进行了实证分析。%Abstract This paper studied the optimal pricing model in closed-loop supply chain system with stochastic demand sup-ply interruption under the situation of centralized and decentralized decision-making,and determined the optimal wholesale price,the optimal selling price,the optimal order quantity and profit based on the theory and method of game theory.By a nu-merical example,the optimal pricing model was empirically analyzed.