随机需求下具有不对称信息的闭环供应链的最优差别定价模型

摘要

We established the differential price model of closed-loop chain with one manufacturer and one retailer.Under the condition of asymmetric product cost information of manufacturer,the problem of the optimal differential price was dis-cussed.We obtained the optimal pricing principle and the optimal order quantity.Finally,the numerical example illustrated how the asymmetric product cost information affected the pricing and order quantity.%在随机需求条件下建立了由一个制造商和一个零售商所组成的闭环供应链差别定价模型。在制造商成本信息对称和信息不对称情况下，分别讨论了闭环供应链的最优差别定价问题，得到了在不同信息条件下的最优定价组合以及最优的订购量。最后通过数值算例分析了成本信息不对称对两种产品的零售价以及订购量的影响。