采用文献资料法对外籍联赛球队发展背景及中超球队名称的企业化现状进行分析梳理，试找出中超球队名称更迭的深层次原因，从球迷情感视角出发给出中超球队名称去企业化及球队命名建议。研究表明：中超球队名称去企业化有着未来发展的必然性；球队名称去企业化应不可忽视球迷的情感选择、驱动和调节因素。主要结论：中超球队应参考欧洲联赛球队名称命名方法，尽量使用中性化的名称；转变单一股权，形成多股东共同参与俱乐部股份；扎根球迷群体，强调球迷参与逐步建立并完善会员制俱乐部。%Using literature,the development background of foreign soccer league teams and the situation of CSL teams sponsored by enterprise were discussed. It suggested to remove sponsorˊs names and renew their names of CSL teams from the pespective of fans emotion. Researches showed that there is a necessity for benifit of CSL teams to remove the names of enterprise in the future,dur-ing that periods the fans emotion in choosing,driving and adjusting would not be neglected. It came to condusion that CSL teams should name their own names refering to European league teams;club share option should be consist of majors instead of minori-ties,clubs should focus on fan grows supporting and their involvement to better the membership system.
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