By using the combined qualitative and quantitative methods, the consumption level, consumption structure and consumption environment of rural residents in Chongqing were analyzed. Using time aeries analysis, index analysis contrast and structural analysis, the structural features and development trend of consumer market in rural areas of Chongqing were studied, some strategies were proposed for expanding the rural consumer market of Chongqing, such as increasing farmers'income, expanding consumption demands, improving rural consumer market environment, and establishing a diversified multi-level rural social security system.%采用定量和定性相结合的分析方法,对重庆市农村居民消费水平、消费结构、消费环境等进行研究,采用时间序列分析法、指标分析对比法、结构分析法对重庆市农村消费市场的结构特征与发展趋势做出分析,从增加农民收入扩大消费需求、改善农村生活消费市场环境、建立多元化多层次的农村社会保障制度拓展重庆农村消费市场的对策.
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