基于改进的市场比较法对房地产定价的研究

摘要

在房地产价格策略和市场比较法理论的基础上,引入层次分析法,通过分析主要因素对房地产价格的影响情况,对市场比较法进行修正.以大连市某房地产项目作为研究对象,对新推楼盘及周边楼盘进行实地调查和分析,用改进的市场比较法进行定价并与实际价格进行对比以证明其可行性.%Based on price strategy and market comparison approach,the paper introduces Analytic Hierarchy Procedure to amend the market comparison approach through the analysis of the main factors on the impact of the real estate price. Taking one real estate projects in Dalian as a research object,carries out field survey and analysis on this new project and surrounding properties,prices the project based on the modified market comparison approach,and then compares with the real price,which shows that this method is feasible.