An Empirical Study of the Influencing Factors on User Experience for Barrage Video Website - A Case Study of Bilibili

摘要

According to the recent study, barrage video website gradually spreads throughout people's lives. This research analyzes the influencing factors of the user experience of barrage video website in order to provide basis and reference for improving user experience and increasing the attractiveness of the website. A conceptual model of the influential factors of the user experience for barrage video website was constructed based on UTAUT and APEC theories. Taking Bilibili as a case study, user experience data was collected by a questionnaire. The data was then used to quantitatively analyze the impacts of factors on user experience by the regression analysis. The results show that the variables including content and function of barrage video website significantly impact the user experience. User's emotion has a partial mediating effect in the relationship between content and user experience, and has a full mediating effect in the relationship between function and user experience. But the influence of environment and website interaction design on user experience is not significant.