The human potential is of great importance in modern economy during the period of technological structure change and the transition to the knowledge economy, the imperative of which is the cognitive technology. Human abilities aimed at making managerial decisions strategically important for the progressive development of economic entities are expressed in the process of transforming potential into "new resources". In this regard, the direction and power of the transformation processes form the basis of the economy. The basic factor in the production of the transformation is human (intellectual) potential. The economic effect obtained as a result of transformation processes is directly dependent on the knowledge of the person, taking the decision. In order to improve the effectiveness of the resources use a methodology for assessing the transformational costs of enhancing the intellectual potential of business entities was developed. The analysis of the products cost structure produced by business entities will make it possible to identify the priority areas for the revitalization of resources necessary for the finished goods production and the conditions for transforming the potential into "new resources".
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