Designing Consumer Intention Index

摘要

This research is a preliminary study to develop a national Consumer Intention Index (CII) in the context of batik-art. As a preliminary study, this study was conducted on 346 people who purchased batik-art as samples in the cities of Yogyakarta and Solo. The result shows that the CII instrument produced was considered viable both in terms of validity and reliability. In addition, there were other variables used to test the nomological validity of the CII instrument. Those variables consist of Trust, Satisfaction and Perceived Value. Using SEM (Structural Equation Modeling), Intention has shown to possess good nomological validity. In relation to it, there are four instruments used to measure the variables. In addition to the conclusion, at the end of this research report several suggestions are given.