Innovation is an effort to develop new products using the basic idea of traditional art developed in the community through learning art in higher education. The development of learning to make creative masks involves the aspects of preservation and development to make good quality products. This research employs a qualitative descriptive approach. The data were collected from interviews, observations, and documentation. They were then analyzed using descriptive analysis to measure innovation in learning outcomes. The results showed that (1) the sources of learning ideas were based on the materials of traditional mask art developed in the community, (2) the development of mask for new creations and souvenirs have the aspects of memory; practicality, simplicity, and aesthetic.
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