Belt and Road: A New Journey for Foreign Investment - A Case Study of the Internationalization Strategy of BYD

摘要

Recently, under the impetus of the "Belt and Road" Initiative, BYD Company Limited ("BYD") has sped up the process of internationalization. As it mastered the core technology of power batteries, which is the most important part of the new electric vehicles, and has mature conditions for large-scale production, this laid the technical foundation for BYD. And it also made BYD a leader in the new energy field and the global rechargeable battery industry. Currently, BYD occupies 13% of the global new energy vehicle market share. BYD New Energy has established sales networks in more than 240 cities in more than 50 countries and regions, providing green and environmental solutions for urban public transportation. This paper takes BYD as a research case. On the basis of an overview of BYD company, this article first proposes related theories of internationalization strategy. Next, BYD's investment in the "Belt and Road" countries, the opportunities and threats in the process of internationalization were discussed. Then, the feasible path and countermeasures of BYD were put forward. Finally, the success and benefit, problems and future directions of BYD was summed up.