Enterprise Management Innovation in the Informationalized Consumption Mode

摘要

With rapid development of computer technology and communication technology, the application of information technology has penetrated into all social and economic fields. The focus of enterprise competition has turned to speed competition, information competition and knowledge competition. In order to have advantages in market competition, this paper proposes some suggestions about enterprise management innovation in the informationalized consumption mode. These suggestions include making development strategy by use of competitive intelligence, motivating creative power via netizen evaluation collection, changing operation mode through the application of information technology, deciding product development by means of market demand mining, and bringing products to market with the help of network marketing.