A strategy for the decorative components was to be developed for the new Ford Puma, which aimed to offer a further series differentiation in addition to the new 2K decorative bezels with a 3D depth effect, in which the focus was on visually and haptically consistent, natural-looking materials and surfaces. Here the customer is intended to be surprised by a combination of visual and tactile effects, improved aesthetic properties and an impression of very high quality being conveyed thereby.
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