Smart City and Diffusion of Innovations Process: Communicating 'Solo Destination' as IoT Implementation of Smart City in Surakarta

摘要

Nowadays, there is a rapid development in the trend of a smart city concept. Since the end of 1990's, many cities have initiated smart city concept. In Indonesia, some cities have been declared as the smart cities. One of them is Surakarta, which also known as Solo, in Central Java province. Meanwhile, smart city is known as the manifestation of Internet of Things (IoT). A smart city needs some online applications to support it. Surakarta has Solo Destination application as one of the online applications that support smart city concept. It consists of novelty, innovation, and new technology, specifically internet connection. Moreover, the diffusion of innovations always comes with the new technology. Well socializing to the people as the target of the new technology development is needed to be done to support the diffusion of innovations process. This paper will analyze the communication strategy as a part of the diffusion innovations process of Solo Destination application, involving the Transportation, Communication, and Informatics Agency of Surakarta city as the main informant. In-depth interview and literature review will be used as the gathering data technique. The findings of the research will be expected as the input for an important initial stage for diffusion innovation process that needs to be done in a new invention.