In the "Internet plus" era, films that adapted from Intellectual Property (hereinafter referred to as IP) have swept the market. As a new force, such adaptations of tomb theme novels suddenly rise, gaining a foothold in the box-office market rapidly. By dissecting the strengths, weaknesses, opportunities and threats of these tomb IP movies according to analytic method of SWOT, this essay puts forward SO, WO, ST and WT four development strategies. And by comparing the strategies combo, the paper explores an effective way for tomb IP movies to survive, which also give a thought-provoking guide to domestic films.
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