External Communication Research of the Belt and Road Initiative--Comparative analysis of the relevant reports on the Belt and Road Initiative in China daily, CNN and CNBC

摘要

The research on the status quo and problems of Chinese and foreign media reports proposed by "One Belt And One Road" is of necessity and importance to the improvement of China's international influence and the enhancement of China's external communication capacity. This article mainly uses content analysis method and takes China Daily in china and CNN and CNBC in United States as research objects, through the feature analysis and comparative study of the Belt and Road Initiative report, and finally found that the reporting agenda of China Daily, CNN and CNBC three media was similarly set up from three aspects: economic, social and ecological civilization construction, and all of them paid the greatest attention to the economic and trade initiatives of the initiative in the report. In addition, under the ideological conflict, there are obvious differences in attitudes in the economic issues of the "Belt and Road Initiative" in the Chinese and American media. In contrast, some of the social infrastructure and ecological civilization construction with low relevance to ideology in the initiative have gained consistent recognition attitude in different media in China and the United States. In terms of the reporting attitudes and inclinations, the study found that there are still some obvious differences in the perception of China's "One Belt, One Road" initiative by the Western media and the public, which is largely due to the misunderstanding and distorted reports from western media's "One Belt, One Road" initiative. Based on this, improving the comprehensiveness and accuracy of China's "Belt and Road Initiative" cross-border reporting is of great significance for enhancing the influence of the initiative and enhancing China's external communication capabilities.