VALUE ENCOUNTERS IN PLATFORM AS A SERVICE: INFORMING THE STUDY OF VALUE COCREATION

摘要

During the past years, there has been a surge in research highlighting the need to address value creation from a cocreation perspective. In parallel with this, there has been an increased amount of research on service based delivery models for packaged software, linking the diffusion of new business models such as platform as a service (PaaS) to the literature surrounding platform strategies and multi-sided markets. Research focusing on the intersection of these aforementioned fields have so far but scraped the surface of understanding the role that platforms play in the cocreation of value for packaged software. This paper explores how the notion of value encounters can inform our understanding of value cocreation in PaaS ecosystems. This is operationalized through the case of an app store initiative in a Swedish Enterprise Resource Planning (ERP) vendor.