PERFORMANCE OF THE FIVE EUROPEAN UNION MOST IMPORTANT NUTRITIONAL LABELS: TESTING FOR PERCEIVED COMPLETENESS, COMPLEXITY, SIMPLICITY, ACCURACY, AND COERCIVENESS ACROSS 4 EUROPEAN COUNTRIES

摘要

The efforts to reverse the overweight/obesity epidemic have largely been based on the premise that the "more the information provided to consumers, the better." Nutritional labeling schemes have been instrumental in implementing such premise and different such schemes have been developed and used both in the U.S. and elsewhere. U.S.-based evidence shows that there is no winner regarding overall performance for consumer protection among the tested U.S. labeling formats. The question is: Do the labeling schemes adopted in EU perform better?