BEHAVIORAL GAME ANALYSIS ON THE BALANCE BETWEEN THE SOCIAL DEMOCRATS AND REAL ESTATE MARKET: FROM THE POINT OF VIEW OF ACCOUNTANCY

摘要

Housing is one of the most important issues for people's livelihood. From the point of view of accountancy, the stable housing price and robust real estate market may lead to a harmonious society. Hence, it is critical to investigate the balance between people's livelihood and real estate market. In this paper, the game analysis for the balance of the people's livelihood and real estate market is carried out by the use of behavioral game theory and several proposals have been, given to solve this problem. The analysis results demonstrate that the developers take much more advantage than the buyers in the housing price game, and thus the people's livelihood is not satisfactory. The house price regulation action should be taken, and the government should take plans to regulate the real estate market, and guide the marketing competition to balance the people's livelihood and real estate market.