USING TECHNOLOGY ACCEPTANCE MODEL TO EVALUATE USERS' ATTITUDE AND INTENTION OF USES

摘要

Many empirical studies have pointed out that the technology acceptance model (TAM) can be used to explain whether users can accept a new information technology. Therefore, this study has adopted TAM to investigate external factors that affect gamers' acceptance of online games. In this study, system quality, information quality, and service provider's characteristics were taken as external variables. It was discovered that in the aspect of perceptions, system quality had positive effects on perceived ease of use and perceived usefulness. Service provider's characteristics had positive effects on perceived usefulness and perceived trust. Besides, in the relationship between user's perception and attitude and intention, the research finding was consistent with TAM has suggested; i.e. perceived ease of use had positive effects on perceived usefulness and user's attitude, and perceived usefulness had positive effect on user's attitude. Finally, user's perceived trust and attitude would be positively correlated with user's intention of use.