The Construction of 'User-Knowledge-Product' Co-creation Knowledge Cyberspace Served for Product Innovation

摘要

To get feedback from customers during their product consumption and respond to them in time, enterprises serve customers online communities to post their opinions about the products. It is also an opportunity for enterprises to discovery and manage the innovative knowledge generated by customers for product innovation to better satisfy them. However, the existing knowledge discovery and management methods still have their own limitations when analyzing different relationships and networks. Therefore, first, this paper proposes a super-network model of co-creation knowledge cyberspace for product innovation from the 'user-knowledge-product' perspective to integrate the co-creation information of users, knowledge and products. Second, to increase the accuracy of exploring, managing and using the co-creation knowledge, three sub-networks including co-creation user network, knowledge network and product network as well as their relationships are constructed and improved. Third, a well-known co-creation community in China is selected as a case to verify the feasibility and validity of the proposed model. Three subnetworks and the mapping relationships among them are constructed and visualized for the case study. The results from the case study validate the co-creation knowledge cyberspace constructed in this paper and provide the enterprise a comprehensive integration framework analysis model for user discovery, product innovation knowledge mining and application in co-creation communities.