The Survival of Media Economy at Local Broadcasting Industry in West Java

摘要

Decentralization of broadcasting is the basis for the establishment and development of local television, as stipulated in Broadcasting Law No. 32 of 2002, in quantity local TV in the regions continues to grow. The growth of local television in Bandung, West Java is very high, thus inviting capital owners of the media business industry to expand. West Java is the highest area of growth in broadcasting throughout Indonesia. But in its development and the journey of many local televisions that were unable to maintain the survival of their existence and in the end were unable to compete in the severity of the broadcast industry competition. This study took the object of the economic survival of the Media in the Television Broadcasting Industry. The purpose of this study is to find out the media economy on the dimensions of revenue broadcasting, broadcasting costs, and the dimensions of broadcasting profit. This research method uses media economic studies, namely the media studied in a communication and business-economic perspective. This research shows that the dynamics of the existence of local television is very difficult to develop and advance, some are bankrupt and acquired. Local television has to deal with television in Jakarta, which produces programs and national content, and the advertising is centered in Jakarta. Thus, it is necessary to re-strengthen the existence of local television in the media economy.