Management Model Transformation in the Digital Economy

摘要

In recent years there has been a rapid increase in the use of digital technologies, the role of which is steadily increasing compared to other types of technologies. The growing role of information is changing economic structures in such a way that we can talk about the formation of a new economy - the digital economy. The digital economy, according to the policy documents of the European Union "is the result of the widespread use of new information technologies, which affected all sectors of the economy." However, if we apply the methodology of economic theory, the digital economy can be understood as a set of social relations arising from the use of electronic technologies, electronic infrastructure and services, technologies for analyzing large amounts of data and forecasting in order to optimize production, distribution, exchange, consumption and increase the level of socio-economic development of states. Most of the papers on the sixth technological order formation and the development of Industry 4.0 focus on the study of the impact of the digital economy on the business transformation. The article shows that each technological structure of the economy corresponds to its own management conceptual model of the production and economic system. And, consequently, the formation of the digital economy foundations immanently leads to the evolutionary development of management models in socioeconomic systems, which are insufficiently studied in the available works. The article substantiates the conclusion that in the conditions of the digital economy there will be a transformation of the cost management model to the technology efficiency management model. This means that the main source of economic growth will be not just innovative development, but the search for more effective innovative technologies. In the digital economy, technology will become almost universally available, so the key to success will be new models of digital technology management, allowing for both operational regulation and modeling of future opportunities and threats of the state, business, and every member of society.