THE EFFECT OF PRESENTATION FLAWS IN ON-LINE STORES’ WEB SITES ON PERCEIVED QUALITY AND CONSUMER TRUST OF THE ON-LINE STORE AND INTENTION TO PURCHASE

摘要

This doctoral research in progress will examine the effect of presentation flaws of an on-line store’s web site on users’ perceived quality of the on-line store, trust in the on-line store and intention to purchase. The theoretical foundation of this research is multi-disciplinary. This study will examine several the factors that are likely to be instrumental in the formation of reputational impressions in an on-line store. A laboratory experiment will be used to empirically test the hypothesized relationships. The results are expected to contribute to both practice and research.