This paper examines preferences for in-vehicle guided tours for the driving tourist. In-vehicle guided tours represent a potential feature of advanced traveler information systems (ATIS) that can provide driving tourists with instructions forgetting to tour destinations and information about those destinations. Findings are reported from a multi-year Intelligent Transportation System project intended to better understand driver information needs and preferences, order to develop guidelinesfor ATIS for the driving tourist. The project included a review of the literature on the driving tourist and a nationwide questionnaire survey of about 1,400 adult US residents. We presented preliminary results fiem this project at two previous ISATAconferences. In this paper, we examine driver preferences for in-vehicle guided tours within the context of selected personal characteristics of drivers including sex, age, and education.
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