This paper aims to analyze the different aspects related to the process of defining the Brazilian Digital TV System and its main impact on the productive value chain of the electronics industry. Specifically, this work seeks to identify the possible functionalities and characteristics to be implemented in the Brazilian Digital TV System (BSDTV) and to make a sales projection of the signal-converting devices (set-top boxes). To achieve the set of characteristics the Brazilian Digital Television System should have, a wide research was conducted to discover and understand the opinion of the four most important players: the government, television broadcasters, the electronics industry and the Brazilian population. Research was also done on the evolution of set-top boxes and digital television prices and costs in other foreign markets. To make the demand forecast of the set-top boxes, a method called the Bass model was applied.
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