Cosmetics Packaging Design Based on Women Consumer Psychology

摘要

The diversity of women consumer psychology determines the diversification of cosmetics packaging design. With the introduction of the common features of women consumers at different ages, this paper discusses their respective main features, and hereby forms the specific mappings of cosmetics packaging design. Fully using the color association laws of women, the aesthetic psychology for words and the understanding of concrete graphics and abstract graphics help to form the best effects of plane elements. While the tridimensional elements should start with function utility to form first impression, and permeate personality and culture in material technology, and also display human interest by modeling image.