An Analysis of the Application of Data Mining in Airline Company CRM

摘要

Data mining is a promising new technology to transact information, and customer relationship management (CRM) can supply a fire-new business conception for the airlines. So the integration of them can enhance the competition of the airlines. This paper introduces the concepts of customer relationship management and data-mining and its process. It discusses the application of data-mining in airline company CRM in detail and presents some advices for using.