Service and Management of Construction Warranty Period Based on Brand Strategy

摘要

Brand competition is an inevitable matter during the development of each modern enterprise. Although most of Chinese construction enterprises have been in buyer's market for a long time, they still have not recognized this competition sufficiently and practised it effectively although they are in a long-term buyer's market. The service and management of construction warranty is a good example, which should have been paid more attention to. At first, this report analyses the current situation in service and management of construction warranty. Second, it will approve the necessity of warranty service and management according to the posture of brand strategy of Chinese construction enterprises, Finally, suggestions of the viable measures will be given.