Customer Needs Analysis System and Customer Needs Analysis method

摘要

A consumer analysis system using online big data according to an embodiment of the present invention includes an input unit for inputting keyword information provided from a client terminal; an information collection unit that cooperates with a plurality of external servers to collect related information related to at least one product or content included in a preset category category; an information classification unit for classifying the related information collected by the information collection unit into types, suppliers, supply routes, awareness, purchase desire, search volume, responsiveness, search frequency, searcher gender/age, and related information sources; an AI analysis unit for analyzing object dependencies among the information classified by the information classification unit; And after extracting the classification information associated with the keyword, after extracting object dependencies that are inversely proportional to at least one of awareness, interest, search volume, responsiveness, purchase desire, and number of search frequencies, the product with the largest number of extracted object dependencies It includes an AI search and extraction unit that extracts .