PURPOSE:To automatically analyze and evaluate a direct mail (DM) at the time of recovery by printing an extraction condition in the direct mail as a bar code and reading the bar code at the time of recovery of the direct mail to input the data extraction condition. CONSTITUTION:When the extraction condition is inputted from a terminal equipment 1, a customer data base (DB) 2 is referred to extract customers satisfying the condition, and a DM label 3 is generated for each of these customers. At this time, the extraction condition is printed on the DM label 3 as a bar code. The DM with this DM label 3 is mailed to the customer home, and the recovered DM label 3 is inputted to a terminal equipment 4 to read the bar code, and a DM recovery information file 5 is generated and is used for analysis and evaluation. Thus, data is automatically totalized, and the effectiveness of the extraction condition is easily analyzed.
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