Determining objective effectiveness of a web site by mathematical modeling of scenes

摘要

A machine implemented method of objectively determining attributes of a web site, wherein the web site (12) located on a network of computers is spidered (34) to determine all objects and hyperlinks associated with the web site and an index is constructed (36) to represent the web site. The web site is then analyzed to discern scenes, similar to page views, and links that connect the scenes. Information is then collected of the relationships of the scenes that reflects human factors, such as wait times and hyperlink location. This relationship information is quantified (42) and associated with the hyperlinks and scenes. A model is then constructed of the scenes and hyperlinks and the quantified relationship information is applied to the model. An objective effectiveness of the web site is then calculated (44) by mathematical treatment of the model. A preferred model is a graph theory model having vertices and edges.