Electronic commerce method using commercial film

摘要

PURPOSE: An electronic commerce method utilizing commercial messages is provided to display a specific mark in a TV commercial message, broadcasted before a TV program is started, so that a customer can access a marketing server and make an order within the broadcasting time of the program. CONSTITUTION: If a TV program and an advertisement, in which a specific mark is going to be displayed, are selected by an advertiser and a marketing server(S200), the marketing server modifies and stores the goods order information data to be outputted to customers at the broadcasting time of the selected program(S210). The marketing server notifies TV media of the TV program and the advertisement so that the commercial message can be broadcasted(S220). The TV media broadcasts the commercial message of the TV program after inserting the specific mark in the commercial message(S230). After recognizing the specific mark while watching television(S240), a customer accesses the marketing server and executes the order and settlement of desired goods(S250).