System and method of increasing fuel sales at a fuel service station

摘要

A system and method of cross-selling products and increasing fuel sales at a fuel service station. A price-per-unit (PPU) discount for fuel is associated with a purchase of a non-fuel product. A display screen at the dispenser then informs the customer of the PPU discount and that a future purchase of fuel can be currently made at today's price, or may be purchased over the Internet at a later time. The system determines whether the customer ordered a non-fuel product or future fuel, and records the customer's orders. The system then accepts the customer's payment for the non-fuel product and the future fuel, and discounts the PPU of the fuel by the amount associated with the purchase of the non-fuel product during a current fuel purchase by the customer. This is followed by encoding the customer's purchase of the non-fuel product and the customer's purchase of future fuel on a token, and providing the customer with the encoded token for redemption for the non-fuel product and/or for future fuel at a future date.