Market research for service based industries in which standardized data collection and analysis are used to simplify and reduce the cost of data collection so that more frequent surveys can be undertaken to assess trends

摘要

Method for capture and analysis of user specific data records using a computer controlled arrangement in which a user inputs a data record using a standardized form that allows each input record to be compared with other similar records with the standardized records collected in a database that is updated with each new record. Lastly an analysis device is used according to the input data records to provide output results to an output device. The invention also relates to a corresponding data processing arrangement.