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Method to augment the audience and/or the impact of an advertisement distributed through an information medium, uses audience survey taking responses to questions on content of advertisements to measure effectiveness of advertisements
Method to augment the audience and/or the impact of an advertisement distributed through an information medium, uses audience survey taking responses to questions on content of advertisements to measure effectiveness of advertisements
The audience method formulates questions based on a broadcast advertisement, and puts the question to selected test subjects. The responses are recorded in a database, then analyzed statistically to gauge the audience for the advertisement and the impact on the audience. This information will guide future advertisements.
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