The invention relates to advertising products for the revival and development of historical and cultural heritage of Russia, in particular the Upper Volga region, and can be implemented in the printed materials of a special format and destination. The promotional gifts composed of typographical Publishing containing at least one advertising sheet, and a removable bulk product in a transparent plastic package, according to the utility model volumetric product formed as a container in which is placed relict material, and on its outer surface coated label with the name of the material , the packing is connected with the advertising sheet fastener or adhesive bonding.; Wherein the sealed container is formed by sealing or sealing it. The shape of container is formed as a transparent vial or capsule, or as decorative items. Decorative article designed as a hollow ring of transparent ring, a bracelet, a pendant or keychain with transparent capsule. Inscription on the capacitance formed by etching, casting or spraying brass, or silver gilt paint. Relict material placed in the vessel contains the water samples, soil, wood or minerals from primordial Verhnevolzhja sources. Water samples made of water Seliger lake or river Volga water source. Wood samples, soil and minerals are respectively relict of rocks and minerals flora Verhnevolzhja. Advertising souvenirs made in the form of booklets, brochures or cards, and its advertising pages contain text, maps and images, advertising the attractions of the Upper, the ecology of its water sources, cultural heritage, tourism zone, hunting, fishing and / or leisure.
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